At JTH Tax, Inc., doing business as Liberty Tax Service (“Liberty,” “we,” or “our”), we recognize the importance of protecting your personal information. We are committed to safeguarding the privacy of your information and want you to know the protective measures we take.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party resolution provider (free of charge) here.
Information We Collect
If you use our Websites, we collect the following types of information:
Tracking Technologies. Technologies such as: cookies, beacons, tags and scripts are used by JTH Tax, Inc and our trusted marketing, advertising, and technology partners. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
We use Google AdSense to publish ads on this site. When you view or click on an ad a cookie will be set to help better provide advertisements that may be of interest to you on this and other Web sites. You may opt-out of the use of this cookie by visiting Google’s Advertising and Privacy page: http://www.google.com/privacy_ads.html.
Log files. As is true of most web sites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.
LSOs/ HTML5. We use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs.
Voluntary Registration. If you choose to submit your contact information to indicate an interest in either a franchise or tax course, we receive from you your name, address, telephone number and e-mail address. If you choose to submit your e-mail address to indicate an interest in our electronic newsletter, we receive from you your e-mail address. We may receive your personal information, including (which includes, without limitation, your name, address, email or phone number) if you participate in any of our surveys or contests or if you request a service from us. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information.
Our website does not currently support “do not track” settings on your browser or have any similar mechanism that allows you to opt out of or otherwise control the collection of certain information about your online activities.
Tax Filing Information. If you choose to file your taxes with Liberty, we collect your SSN and DOB, as required, to complete your tax return.
If you choose to use our referral service to tell a friend about our website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the website. JTH Tax, Inc. stores this information for the sole purpose of sending this one-time email and tracking the performance of our referral program.
Your friend may contact us at firstname.lastname@example.org to request that we remove this information from our database.
How We May Use the Information
We may use your information collected in the Websites to provide the services or products you requested, to process transactions that you initiate, to improve our services and Websites, for marketing or promotional purposes and to contact you regarding our services or your use of the Websites.
Information We Disclose
Affiliated and non-affiliated third parties may be given access to your information only as permitted by law or upon your express authorization to process the transactions which you have engaged us to perform. Our affiliated and non-affiliated third parties may offer you the opportunity to receive information concerning their products and services. If you elect to receive such communications from these third-parties, we may share your name and contact information.
If you have inputted information into our website to express an interest in being contacted about tax courses, your information is transferred to a local Liberty Tax Service office, most of which are franchised, so the office may contact you. Also, we may contact you directly about a tax course in one of our offices, or an online tax course, or we may contact you about franchise opportunities with us.
If you entered your contact information into our website to express an interest in being contacted about a franchise opportunity, we use your information to contact you about this opportunity.
If you submitted your e-mail address to sign up for our electronic newsletter, we use your e-mail address to e-mail our newsletter to you and we may contact you about franchise opportunities with us. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or you can contact us at email@example.com.
If you submitted your e-mail address to us for any purpose, we may contact you to invite you to prepare your tax return with us.
If you submit your personal information for the purposes of preparing and filing your tax returns, our use or disclosure of that information may be limited by the Internal Revenue Code, § 7216, the Gramm-Leach-Bliley Act, and other law. We will not use or disclose to third parties your tax information for any other purpose other than the preparing, assisting you in preparing, or filing your tax return, unless you authorize us by providing to us written consent to use or disclose or unless expressly required or authorized by law or pursuant to a court order.
We may disclose your information to non-affiliated third parties that perform operational, marketing or accounting services for us. Our sharing of information may be with a financial product provider with whom we have a joint-marketing agreement or non-financial companies that provides technical services such as software services. These companies are authorized to use your personal information only as necessary to provide these services to us. Such sharing will be done in accordance with applicable law.
In certain situations, JTH Tax, Inc. may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We may also disclose or transfer your information in response to legal process such as to comply with a subpoena, or similar legal process or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, where required by applicable law, or if we are acquired by or merged with another company. If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified a prominent notice on our Website(s) of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Updating Your Information
Upon request, Alipes will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. To request this information please contact us at
We will retain your information for as long as your account is active or as needed to provide you services or as required under applicable law. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We maintain physical, electronic and procedural security measures that comply with applicable legal and regulatory standards to safeguard your personal information. Access to such information is restricted to those employees who are trained in the proper handling of client information and have a legitimate business need to access that information. We follow generally accepted standards, such as encryption and secure socket layer technology, to protect the personal information you submit to us, whether that information is in transit or at rest. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at firstname.lastname@example.org.
Acceptance of These Terms